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The Company is considered to be one of the most diversified consumer goods companies in Brazil due to the breadth of its portfolio, which comprises over 7,500 distinct products (SKUs), and its extensive national distribution capacity. Engaging in the development, manufacturing, distribution, sales, and after-sales service of various products across different sectors such as tablets, smartphones, notebooks, USB drives, memory chips, computer accessories, small appliances, connected home (Internet of Things – IoT), household items, tools, sports accessories and equipment, healthcare instruments, telecommunications networks, automotive accessories and products, electric mobility, audio and video, electronic security, toys, stationery, pets, and childcare.
Presently, its product portfolio is offered under 20 proprietary brands and 24 partner brands, distributed to more than 30,000 clients nationwide. The products are sold through over 44,000 physical retail points owned by third parties, various marketplaces like Mercado Livre, and the Company’s 10 online stores (e-commerce), in addition to other retail/distributor clients that acquire the Company’s products.
The Company is structured into 14 business units with specialized and dedicated in-house teams in the areas of marketing, engineering, product development, design, and sales support, enabling focused management across its various lines of business.
In addition to the Multilaser brand, which is present in technology, mobile devices, smartphones, telecommunications, tools, and electronics, among others, the following proprietary brands are marketed, divided into four major segments (Mobile Devices, Office & IT Supplies, Home Electric Products, and Kids & Sports).
In addition to its own brands, the Company is also a partner of 11 major global brands for the sale, development and/or production of specific products from these partners, as shown in the chart below. These partnerships allow the Company to act in higher social strata of the population than those in which it already operates with its own brands and to position itself in specialized niches, such as internet providers and home centers, whose partner brands are already widely consolidated. Partnerships are built on a model of mutual benefit, where partners benefit from the Company’s commercial and/or industrial structure, and the Company makes the sales and/or production of these products profitable.
The array of proprietary brands and collaborations with global brands is yet another differentiating factor for the Company, as it allows it to provide diversified products to its customers, catering to the various needs of a wide range of consumer groups. Furthermore, portfolio diversification serves as a significant risk mitigation factor, spanning across diverse product lines, market segments, and all consumer classes.
The Company operates a modern industrial complex in the city of Extrema (MG), in addition to a factory in the Manaus Free Trade Zone and an engineering laboratory in China. Currently, it boasts a workforce of over 5,100 employees and recorded a net revenue of approximately R$4 billion in the last twelve months ending in the second quarter of 2023 (LTM 2Q23).