Português
English
Grupo Multilaser S.A. is considered to be one of the most diversified consumer goods companies in Brazil due to the breadth of its portfolio, which is subdivided into three (3) major segments, with 19 business units and a wide national distribution capacity. The Company operates directly in the development, manufacturing, distribution, sale, and after-sales of a wide range of products in areas such as screens, PCs and tablets, telephony, computer accessories, gamer products, audio and accessories, drones, backpacks and cases, media and memories, home appliances, beauty and personal care, electric mobility, health, fitness, toys, childcare, and telecommunication providers and equipment, among other products.
Currently, its product portfolio consists of more than 3,000 stock keeping units (“SKUs”), offered under 7 proprietary brands and 11 international partner brands , distributed to more than 10,000 retail clients and reaching approximately more than 30,000 points of sale throughout the national territory. Products are sold at active trade marketing points of sale, major marketplaces—such as Mercado Livre, Amazon, Magazine Luiza, and Shopee—and through its own virtual stores (e-commerce) across various product categories.
The Company is organized into business units with their own specialized and dedicated structures in marketing, engineering, product development, design, and sales support, enabling focused management across the Company’s various lines of operation. The business model is based on the commercialization of consolidated proprietary brands (such as Multi, Multi Saúde, Multikids, Warrior, Pulse, Litet, and Watts) and establishing strategic partnerships with global brands (such as ZTE, Toshiba, DJI, Targus, Fisher-Price, Chicco, Oppo, Hisense, Royal Enfield, Sennheiser, and Cuisinart) .
These alliances allow the Company to operate in higher social demographics than those it already serves with its proprietary brands, positioning itself in specialized niches (such as internet service providers and home centers) where the partner brands are already widely consolidated. This business model is structured for mutual benefit, where partners leverage the Company’s commercial, industrial, and logistics structure, and the Company monetizes the sales and/or production of these products.
The range of proprietary brands and partnerships with global brands function as an essential competitive differentiator, allowing the Company to offer its clients diversified items that meet different consumer needs. Furthermore, portfolio diversification is a key risk mitigation factor, as it spans multiple product lines, market segments, and varied consumer classes.
The Company has a robust physical infrastructure that includes an industrial complex in Extrema/MG and another located in Manaus/AM, alongside a diversified base of international suppliers certified by its proprietary laboratory located in Shenzhen, China, where a local team of technicians and engineers operates a testing and homologation complex. To manage and run this integrated operation, the group currently employs more than 4.3 thousand collaborators and relies on an efficient logistics network supported by strategic distribution centers in Extrema/MG, Manaus/AM, Itajaí/SC, and Serra/ES.