With over 30 years in the market, Multilaser is one of the most diversified consumer goods companies in Brazil due to its comprehensive portfolio with more than 5,000 different products (SKUs) and its high distribution capacity nationwide. The Company engages in the development, manufacture, distribution, sale and post-sale of various products from different segments, such as tablets, smartphones, laptops, flash drives, memory cards, IT accessories, portable electronics, connected home (Internet of Things – IoT), household items, tools, accessories and sports equipment, medical equipment, telecom networks, automotive accessories and products, audio and video, electronic security, toys, stationery, pet care and pediatric care. An industry engaging in various technology products segments for the consumer market.
The product portfolio has more than 5,000 stock-keeping units (SKUs) offered under 25 own brands and 9 licensed brands distributed to around 30,000 retailers across Brazil, accounting for over 44,000 physical points of sale, being present in 44 marketplaces and 7 own virtual stores.
Multilaser is organized into 13 business units with its own specialized and dedicated structures in the marketing, engineering, product development, design and sales support areas enabling management focused on various operating lines.
The Company has a modern industrial complex located in the city of Extrema (MG), a factory in the Manaus Free Trade Zone and an engineering lab in China. It currently has over 4,000 employees and recorded net revenue of over R$3 billion in 2020.
In July 2021, Multilaser held its IPO of Shares on B3, raising approximately R$1.9 billion. The Company’s shares are traded in the Novo Mercado listing segment under the ticker MLAS3.